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Blasercafe Pura Vida Coffee

Blasercafe Pura Vida Coffee

Blasercafe Pura Vida Coffee



This organically grown coffee originates from the cooperative La Florida in the region of Chanchamayo in the Peruvian rain forest. The cooperative was founded in 1965 and attained its Max Havelaar Fairtrade Certification in 1993. They support the coffee farmers with education, health initiatives and ecological cultivation. Blasercafe has been voluntarily paying above-market prices for parts of the La Florida crop for over 20 years.


Blasercafé was founded in 1922 by Walter Blaser Sr. as a small coffee shop in Zurich. Soon after he moved to Berne and took over the premises in Effingerstrasse, which served as roasting facility, office and commercial shop. During the nineteen-thirties and forties, nearly one hundred door-to-door salesmen were employed to sell the merchandise and green coffee was bought directly from the source. At the end of the forties, Blasercafe's family leadership continued under Walter Blaser Jr. who went on to install Switzerland’s first fully automated roasting machine.

Blasercafé buys virtually all of its green coffees directly from the estate/plantation through its sister company Blasertrading. Traceability and personal relationships with suppliers in all the countries of origin ensure that they consistently obtain premium quality.

A number of checks on samples enables them to monitor quality from shipment to arrival at the warehouse in Berne.

Blasercafé  is based in Berne, Switzerland and employs around 50 people. Their focus is the production and distribution of high-quality roast coffee at home and abroad, as well as providing training and certification to coffee enthusiasts and professionals from around the world.